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STRATEGIC INITIATIVES

The following examples highlight how I approach complex customer success, product adoption, and cross-functional initiatives.

Case Studies

Global Accessibility Initiative

Role: Senior Project Manager

Challenge

The organization needed to make its product and content accessible across global markets while aligning internal teams around new accessibility standards.

What I did

  • Led a global accessibility initiative spanning product, content, and operations teams

  • Developed new workflows, documentation, and internal standards

  • Implemented training programs to support accessible content creation

  • Partnered cross-functionally with leadership and product teams

Impact

  • Standardized accessibility practices across the organization

  • Enabled scalable production of accessible content

  • Positioned the company to support enterprise clients with accessibility requirements

Supporting Materials

Enterprise Customer Implementations

Role: Customer Success Manager

Challenge

Enterprise customers required a structured onboarding that integrated training, product adoption, and ongoing engagement.

What I did

  • Led onboarding programs for enterprise customers

  • Built structured training programs using LMS platforms

  • Developed adoption strategies and customer education resources

  • Used Salesforce to track engagement, product usage, and renewal readiness

Impact

  • Improved customer adoption and long-term product engagement

  • Strengthened renewal conversations through usage insights

  • Created scalable onboarding frameworks for future enterprise clients

Supporting Materials

Product Education & Learning Programs

Role: Creative Services Manager

Challenge

Customers needed structured training to effectively adopt and use the product across teams.

 

What I did

  • Designed and delivered interactive learning modules

  • Integrated video training with hands-on activities

  • Delivered structured customer education programs

 

Impact

  • Increased customer proficiency and engagement

  • Reduced onboarding friction for new users

  • Created repeatable training frameworks for scalable delivery

Supporting Materials

© 2022 | Anielka Maria Cortés

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